Carolyn Gardner - Director of Customer Experience, Sitebrand

Archived Presentation

Successful e-commerce is all about finding, keeping and converting website traffic. While first time visitors are likely your largest underperforming segment of website traffic, investments in search and email also make them your most expensive. So whether your conversion is about revenue, registrations or downloads, how can you improve the online experience to optimize results? Join Carolyn Gardner, Director of Customer Experience at Sitebrand, as she discusses the realities of driving traffic, building visitor personas and creating personalized messaging to maximize the conversion of first-time visitors.

Request a complimentary whitepaper titled “First Time Here? A Marketer-Oriented Approach to Optimizing Online Conversions” in advance of this session:
www.sitebrand.com/landing_pages/webinar.html

Carolyn Gardner, Director of Customer Experience, Sitebrand
With strong roots in email marketing to next evolution expertise in web personalization and persuasion, Gardner is Director of Customer Experience at Sitebrand. Previous success saw Gardner as founder and president of cardcommunications, a niche email marketing agency acquired by Sitebrand in 2007. Watching the web for "what’s hot" and "what’s not" since the late 1900s is the driving force behind all her speaking presentations, blog posts, webinars, podcasts, emails and tweets. But what really appeals to e-marketing newbies and experts from around the world is Gardner’s non-technical, say-it-so-your-grandmother-understands approach to all things “e”.

About Sitebrand
Sitebrand.com Inc. (TSX-V: SIB) provides online marketing solutions to major retailers across North America and Europe. Based on its proprietary on-demand software, Sitebrand's Segment&Serve™ personalization solution delivers personalized online marketing campaigns for websites, email, search engine marketing, blogs, banners, point of sale, or any other web medium. Using Sitebrand, online retailers are able to develop customized marketing campaigns that leverage anonymous web analytics and visitor behavior, providing each visitor with a personalized experience in real-time—generating more customers, more profit per customer, more customer loyalty, and more conversions. Sitebrand was founded in 2000 and is headquartered in Gatineau, Quebec.